In light of the urban and architectural renaissance in Saudi Arabia and due to the great
position of the company in the pharmaceutical industry, it was necessary to design
a building that represents the companys leadership in its sector. It was designed in
a distinctive way and architectural proportions carefully studied to reflect the pill shape
in an abstract and modern manner, taking into account the cultural background and the
Arab heritage represented in the geometric shapes on the side facades of the tower to
appear distinctive iconic building in the sky of Riyadh.